Tag: Branding

Doubting Your Credibility?

by Rich Perry, posted in Visionaires

When I first started out, I chose the brand name “The Path of Me,” which focused on helping people find their own distinct path (of purpose) in life.

At the time, this idea resonated with me.

In the beginning I struggled with having my personal name tied to my work. Confidence in my ability to serve was never an issue. However I did wrestle with whether or not I had the credibility needed to share my message as an authority figure. Perhaps it was imposter syndrome.

Over the years I put out lots of content and promoted my work across the social media multiverse. I made hundreds of videos, wrote articles, and launched a podcast, not to mention all the opportunities to share my message in person via speaking gigs and trainings. This was a period of learning.

As with anything in life, crafting your message takes practice.

The message you start with may not be the one you end with. It may change once or one hundred and one times, and that’s okay. Through personal and professional growth we start to refine and sharpen the message. It becomes clearer and stronger. In time we learn how to make a more meaningful impact with the intended audience.

People who have followed me for a while can attest to that, as they’ve witnessed my messaging and image evolve over time.

In early 2020 I went through a big rebranding. Finally, after years of waiting, I was able to buy the domain for my name – RichPerry(dot)com. It was owned by another for years and I refused to settle for an alternative. This meant a lot of extra work but this shift was in alignment with the person I’ve grown to become and the message I want to deliver moving forward.

But I would never have arrived here if I didn’t start all those years ago. It was a process of learning, refinement, and gaining greater clarity. It also took daily practice.

If you’re someone who is just starting out right now – don’t fret. Don’t wait for things to be perfect either. Practice sharing your message with your audience. They want to hear from you. They connected with you for a reason. Give them what they’re looking for.

 

Photo by Matthew Osborn on Unsplash

Source

Podcasting for Influence

by Rich Perry, posted in Visionaires

Recently I was interviewed on Winnie Sun’s “Level Up” Livestream to speak on the subject of podcasting for influence. Joining the conversation was expert podcaster, author, and entrepreneur John Lim. We talked about all things podcasting, discussing how to leverage the platform from both sides. Whether you want to start a podcast of your own or you’re just looking to get featured as an expert guest, this episode explains how to create a premium marketing tool your audience will love.

Key discussion points include:
– Important first steps as a podcaster
– Targeting shows that appeal to your prospective clients
– Insider tips on what podcasters really look for in prospective guests
– Getting the most out of the podcast by repurposing content
– How to get started today even if you’re on a budget

***

[About Winnie Sun and Level Up]

Winnie is a trusted and award-winning financial consultant who provides financial planning services to celebrities and the tech elite. She is one of the most followed financial advisors on social media today and is a regular contributor to the most recognizable media outlets. She’s been coined “The Wealth Whisperer.”

Level Up is an innovative new show that takes a look at the cultural and social impact of one of the most feared topics today – money. Winnie brings her celebrity clients and entrepreneurial friends to dish out a variety of topics related to the almighty dollar while keeping it real and relatable.

The full episode, “How to Create a Podcast with a Fanbase: Building Brands with Rich Perry, John Lim, and Winnie Sun,” can be viewed below.

Source

6 Ways To Grow In Your Career While Working Remotely

by Edu-Advisor, posted in Trending

Although you might be working remotely, you can still grow and strengthen your career. Even though you may not be in front of your team members and manager, if you’re dedicated to developing your leadership skills, you can openly communicate about the projects that you’re working on, how you’re fostering collaboration among your various teams, and how you’re demonstrating leadership to your teams and management. Here are several ways you can grow in your position, leverage new career opportunities, and make your mark at your organization regardless of working from home.  

Proactively ask for feedback. 

Don’t wait on a structured review to start enlisting feedback from your manager and surrounding teams. 62% of employees feel like their company’s performance review is surface level and incomplete, so get ahead of a structured review process by asking for feedback proactively. Although inquiring about your performance and asking for feedback helps you grow in your position regarding what’s working well and what needs improvement, it also allows you to show your manager that you’re being diligent about evolving in your role. When asking for feedback, be clear about what you would like to know about your work performance, professional development, and projects that you are currently working on. Be sure to provide your manager with time to discuss the feedback presented candidly. 

Work collaboratively among teams. 

Although you’re working virtually, now is the time to work even more collaboratively with team members. Strive to work cross-functionally with team members to gain different perspectives, skills, and contributions to projects and initiatives. By working collaboratively, this will show your teammates that you value what they bring to the table and honor teamwork to achieve a collective goal for the organization. 

View Related Content

Seek ways to provide value actively. 

Aim to add value in different departments and teams by contributing your expertise, skills, and opinions, when you weren’t asked or expected to do so. When working on a team project, take one step further by researching or sending talking points before a team meeting or brainstorm beforehand. By accepting these proactive steps, you are showing your team and manager that you’re willing to give more to the organization and your role than what’s expected of you. A little extra work goes a long way, especially when you are trying to position yourself as a leader within an organization and team. Showing your boss and team members that you are willing to go the extra mile, even when working from home, can positively impact your growth in your role and as a leader. 

 Improve your written communication. 

When working remotely and virtually, practicing effectively, clear, and concise digital communication is vital. Getting in the habit of consistently writing excellent emails and messages will improve your communication with your team members and help projects go along smoothly. To improve your written communication, make sure your ask is clear and stay away from jargon to limit misunderstandings. 

Expand your contribution holistically.

When a new project isn’t available on your team or practice group, look for roles outside your select team to help you learn and practice new skills and raise your professional capital within your organization. For example, you can partner with a team member to assist them with one of their projects or join your company’s ERG (employee resource group) to strengthen your leadership skills. 

 Prioritize, being a strategic thought leader.  

Take a more strategic approach to the work that you’re producing. Becoming more strategic will help you work smarter and not harder. Developing an impactful strategy is about asking “what” should we be doing differently and figuring out solutions for your work. To hone your strategic skills, spend less time-solving problems and more time defining which problems the group should be solving.

COVID Job Seeker Resources Banner