With the sudden, dramatic and necessary changes brought on by the pandemic, business leaders and communicators are doing what everyone does in a crisis – narrow our focus to what’s important. Every day, we hear a new example of how businesses changed to meet the unprecedented global challenge. From the beginning, leaders dropped anything that wasn’t critical and reprioritized for the needs of people and the business. They ensured the safety of people first, and then enlisted their partnership and engagement to maintain business continuity.
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