Vision 2020: Missouri FFA Unveils New Communication Plan

Vision 2020 Graphic

After months of discussion and planning, Missouri FFA is excited to announce its new Vision 2020 Communication Plan.


Vision 2020 is a culmination of multiple media platforms including print, digital and video. Joann Pipkin, who has worked with Missouri FFA in a variety of communication capacities since 1996, serves as Missouri FFA’s director of communications. Former Missouri FFA State Secretary Brandelyn Martin Twellman is social media manager. Current Missouri FFA Mentor Kensi Darst joins the team as social media coordinator. And, Lacy Short, continues in her role as webmaster.


The new communication program officially kicks off in September with the Missouri Agricultural Education and FFA annual report. The printed coffee table-type publication will be distributed to chapters and program supporters across the state.


Beginning in October, the first digital newsletter will be published. Patterned after the Missouri FFA Today insert, which was previously distributed through National FFA’s New Horizons magazine, the bi-monthly publication will feature member- and chapter-driven content. In addition, Missouri FFA will continue its monthly eNewsletter, delivered through email to members across the state.


Highlighting the digital portion of Missouri FFA’s news communication protocol will be a stepped-up social media strategy. Members and supporters are encouraged to follow Missouri FFA on Facebook, Instagram and Twitter. The communication team will work to bring Missouri agricultural education and FFA programs full circle with the organization’s website,, servicing as the hub for everything Missouri FFA!


New to Missouri FFA’s communication strategy is a video component. Communication team members are developing a variety of visual content for agricultural education students including leadership development and SAE-based learning opportunities.


FFA members, agricultural education instructors and organization supporters are encouraged to get involved and submit their story ideas! Email them to or

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