We take a look at some of the emerging media trends to watch for in 2019. Mike dives into the Gimlet and Anchor acquisitions by Spotify and how audio will continue to be a focal point for advertisers. We also take a look at how small a portion of advertising podcasts currently garner. Does the in-house content creation Spotify is paying for mirror a Netflix and it’s approach to video content? Brandon dives into Super Bowl commercials and #RoboChild. How are robots, or maybe even our fear of robots, shaping the commercials and media we are consuming? It’s getting Zeitgeisty, to be sure. Mike and Dan close with some late-breaking insights into the recent news around Jeff Bezos and the parent company of the National Enquirer and the recent scandal and its implications for media. We talk about all this and more media trends to keep an eye out for in the coming year. Enjoy!
February 12, 2019 Published by Katie Spelling